Marketing to the elderly: what makes them tick? - Thewisemarketer.com (subscription)Marketing to the elderly: what makes them tick?Thewisemarketer.com (subscription)Older households can be classified into six key groups based on their main spending patterns, according to research published by the International Longevity Centre-UK (ILC-UK) and the Personal Finance Research Centre (PFRC) at the University of Bristol, ...and more »
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